Case Study:
FuZZrd's AI Music Video "Kicked In"
AI Music Video — is a groundbreaking format that empowers musicians to gain visibility without breaking the bank. In just one month, you can have a professionally crafted music video ready for social media, YouTube, various platforms, and even TV channels. To illustrate the power of AI Music Videos, let's explore a recent project we completed for FuZZrd, a heavy rock band from Minneapolis. As they prepared to release their new track "Kicked In," they discovered our AI music video services and reached out to us.
During our initial video call with band members Brett and Eric, we brainstormed ideas that aligned with the song's concept. The composition conveys the overwhelming feeling when everything in life seems to go wrong.
The video doesn't follow a strict storyline but introduces a character who, at a critical moment, walks into a thick fog on a twilight road, entering a parallel world where his emotions and the will to run away from them take over.
We won't spoil the ending—watch it for yourself on YouTube:
In the days following our brainstorming session, we shared visual references for the character's appearance, colors, and atmosphere. Using Midjourney, we generated a storyboard for the entire video, which is the most time-intensive part of the process.
After making a few minor changes and replacing some images, we were ready to move on to the next exciting step of the project.
Bringing Images to Life
After receiving approval on the storyboard with minor adjustments, we animated the scenes using Runway. This phase is a real fun as static images come to life, typically taking 3-4 days depending on the video's rhythm.
At the time, using AI was a complex and unpredictable process, requiring significant effort to perfect each shot. This is a stark contrast to today, where most animated shots require only 2-3 takes.
Finalizing the Video
We edited the video in Adobe Premiere Pro, applying color correction to ensure a cohesive, moody style across all shots. Transitions and a dramatic outro were animated in Adobe After Effects, culminating in the transformation into FuZZrd's logo.
